Look, I’m not going to waste too much time trying to convince you that people are searching for every kind of business, right there in you hometown, using the Internet. Every major search engine is rushing to become the next local phone book and you need to get your business listed now, while it’s still free.

Here are the major plays you need to make today. (Of course, this will change by next week but, it’s a start.)

Register your website and business listing with each of these local versions of search engines.
Google Local
Yahoo Local
Super Pages (provides listings for many search engines and part of Verizon)
City Grid (said to feed AOL)
MSN Local

Let’s say you were looking for a marketing coach and you typed in “Marketing Coach Kansas City, MO” in Google Local. This is what people do and they need to be able to find you when they do!