A lot of folks answer that question with a job title or category or worse, something painful sounding like, I sell houses. If you really want to get your marketing message to a place that will get your prospect’s attention you must be able to answer that question – what do you do for a living – with a valuable benefit. One that makes the listener say, “really, tell me more.”

I was listening to a doctor of geriatric medicine answer this question the other day, and I think he gets it.

When asked what he did he said, “well, I’m the Chief of Geriatrics but what I do is help people stay in their homes longer, go to one more grandaughter’s wedding and attend their great, great grandson’s Bar Mitzvah.”

Now, you tell me, when you need a doctor to care for you when you get to that point in life, who would you call?

This example is true for your business, service or product as well – what magical thing can it do for me? Tell the world, that’s what you do for a living, from this point forward.