Tom Ehrenfeld’s answer

John Jantsch – That’s such a tough one for me because I’m not
a number guy. Sell enough each day and the rest takes care of itself. I
know that’s crazy but I also know from working with small business
owners that the real indicator that matters most is usually buried
deeply in the culture of the business. The money numbers make more
sense and provide tangible evidence, but I think the magic is in tracking
intangibles, like customer referrals generated, innovation from within,
compliments.