Marketing podcast with Tim Ferriss (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing podcast, I grabbed a few minutes with Tim Ferriss, author of the newly released – The 4-Hour Workweek, Expanded and Updated. The expanded edition features over 100 pages of case studies and anecdotes taken from people that embraced Tim’s Lifestyle Design theme and put it into action in their lives over the last few years.

Tim’s book was a surprise run away best seller when first released and landed him in the spotlight for those who garnered hope from his positive message of work less and live more. However, his message also created a camp of doubters that likely felt the message was unrealistic. I find it ironic that Amazon has his book selling in tandem with Gary Vs CrushIT message of work 80 hours a week until your eyes bleed.

I’ve always felt that Tim’s detractors fall somewhere in one of the camps of resenting his books sales, resenting his go get em sales tactics, or misunderstand the core message of the book. I wrote a post long ago called The Four Daughter Workweek that takes what I think is the message of this work and makes it relevant for me.

Hey, putting yourself out there as the 4-Hour Workweek guy is always going to have people questioning, it’s like saying your holy or the world’s best parent -if you do, your kids sure better behave in public 🙂 Either way, hope you enjoy our conversation and I welcome your thoughts.

In this podcast:

• Expansion of The 4-Hour Workweek
• Applying the 4-Hour Workweek principles
• Tim’s tech tool tips
• Concept of selling around the product