John Jantsch stops by The Venture Podcast to talk about small business marketing and his latest book, The Self-Reliant Entrepreneur, with host Lambros Photios.

Jantsch has been helping small business owners and entrepreneurs to market their business for thirty years. He discusses his marketing philosophy with Photios, and shares why a focus on the ideal customer should be top-of-mind in every marketing move you make. He also weighs in on the latest marketing trends, from TikTok to audio content, and provides his opinion about where small businesses should focus their time and attention.

Finally, he turns to his book, The Self-Reliant Entrepreneur, which is less about marketing and more about providing guidance to entrepreneurs of every stripe. Throughout his own entrepreneurial journey, Jantsch has come to realize that building a great business starts with building a better self, and that’s what he’s hoping to inspire other business owners to do in his latest book.

To catch more marketing tips, learn about The Self-Reliant Entrepreneur, and even hear an excerpt from the book, check out the episode below!

Listen: John Jantsch on The Venture Podcast with Lambros Photios