You can find reams and reams of digital paper used up on the topic of search engine optimization (SEO). Unfortunately, much of it is either garbage, dubious in nature or overkill.
The typical small business won’t benefit from the latest way to scam the search engines. The typical small business actually doesn’t have that much competition for search traffic so really just needs to concentrate on doing three things consistently. Three things that, in my opinion, won’t change much as the Internet continues to evolve.
- Discover the actual words and phrases that prospects use to find a business like yours and build them into your key page elements – (title tag, H1 tags, anchor text, urls) use tools from Google, Yahoo and services like WordTracker. (Use this link to get 15% off Wordtracker annual subscription)
- Create lots of freshly updated, relevant, education based content around these phrases – blogs, articles, and press updates are great for this.
- Find ways to get high quality, relevant and organic links back to your site – directories, associations, partners, online networking and social network profiles are great places to start.
Actually, if you want a no BS, practical guide to how to do every element of this plan check out Harness the Internet.
