This is a special podcast as part of Make a Referral Week 2009

Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking. chatted with me for this special episode of the Duct Tape Marketing Podcast.

Andy shares a wealth of information on his blog DamnIWish and is offering Make a Referral Week participants 25% off his one day Word of Mouth Crash Course held monthly in Chicago (Use this discount code: THANKSDUCTTAPE)

• We covered a wide range of topics related to Word of Mouth Marketing such as:
• The difference between referrals and word of mouth
• How word of mouth happens
• How to create word of mouth campaigns
• Simple examples of small businesses word of mouth success

This episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

Related articles by Zemanta

• Sparking Word of Mouth (socialfish.org)
• Word of mouth marketing is about spreading the love (myventurepad.com)
• Talking Social Media with Chris Brogan (marketing.blogtanker.com)