Marketing podcast with Tony Stubblebine
The subject of habits is something I’ve written about often. In past shows with Charles Duhrigg, author of The Power of Habit and Tom Asacker, author of The Business of Belief we hit this topic pretty hard.
There’s a reason I talk about the impact of habits on a small business blog – I think to a large degree habits determine the direction and destination of your business.
Everyone uses habits as an operating mechanism. Drug dealers and millionaires are both guided by habits – they’re just different habits.
Habits either guide us in a positive direction or they hold us back. The key to success then in pretty much any area of business and life is to simply identify and adopt the most positive habits possible.
No matter what your goal, there’s a direct correlation between habits and routines and the behavior change they instill and achieving your goals.
My guest for today’s episode of the Duct Tape Marketing Podcast is Tony Stubblebine, Founder of a new community called Lift.do.
Why did Tony start Lift? “The genesis of Lift was the realization that we could all be super human if we could make willpower obsolete. I dropped everything else I was doing to follow this idea.”
Lift.do is a self improvement community featuring “plans” designed to help you change your habits in just about any area of life – health, productivity, mindfullness, communication.
You simply sign up, create goals, pick a related plan and track your progress either online or through the iPhone or Android app. You can also choose to get support and encouragement from friends or the Lift community at large based on your progress.
Habits are hard to form and hard to break, but in order to make progress towards our goals we often have to shake up our routine and get out doing the same things without though. Using tools like Lift.do and support of like-minded friends is a powerful way to started down the path to establishing behavior that will serve your business and your life in the long run.
Want to thank Tony for being my guest? Click here to say thanks on Twitter. (Stole that idea from Pat Flynn because it’s such a good one.)
