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Marketing Podcast with David Jenyns
In this episode of the Duct Tape Marketing Podcast, I interview David Jenyns author of SYSTEMology.
After working in his own business (Melbourne SEO & Video) for more than 10 years and being trapped in the day-to-day operations, David Jenyns had his wake up call with the birth of his first son. It was at the moment he decided not to be the ‘too busy’ dad who missed seeing his kids grow up because he worked 60+ hours a week.
Having been involved with a franchised business before, David knew systemisation was the missing piece within his current business. With a clear vision on what needed to be done, he gave himself one year to ‘replace’ himself within the business.
Granted, it took a little longer than expected, but with lots of trial and error, he documented his business to a level where it operated without him – three years later. The final step in achieving his goal was to hire a CEO who still, to this day, runs that business.
This of course, was just the beginning of his journey. Through this process, David became a systems devotee and went on to found systemHUB.com and SYSTEMology™. Today David and his team of SYSTEMologists are on a mission to free all business owners – who are trapped just like he once was – on a worldwide scale.
Questions I ask David Jenyns:
- When is a business mature enough to document their systems?
- Why do we see so many small businesses fail at systems?
- Do you need a systems police within your business?
What you’ll learn if you give a listen:
- How to identify what is working
- How bad habits form in a small business that limits success
- Who the right fit to be your systems coordinator is – hint it’s not normally the business owner
More about David Jenyns:
- To find out more about SYSTEMology
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This episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.
