Nobody hand writes a note these days. Well, most nobody. But that’s what makes it so effective as a marketing tool. Look it’s pretty effective as a nice thing to do too but this is a marketing weblog so I figure that’s what you want to hear about.

Every Friday I make a point of jotting off 5 handwritten notes. I say thanks, I say howdy, I say let’s have coffee, I say saw you in the paper last week…whatever comes to mind.

I send them to clients, friends, competitors, suppliers, and prospects.

I know this is an effective use of my time simply because of the amount of people who comment favorably about this practice.

I always keep a box of note cards and envelopes, with nothing on them but my name, so I can use them for just about any occasion – personal or business.

So, turn off the TV, shut down the computer, log off your email and take out a pen. You’ll be amazed at how good it makes you feel.