Niner Bikes was founded by Chris Sugai and Steve Domahidy. They met on a local Wednesday night ride that they participate in every week to this day. Niner is the culmination of many conversations over coffee, the handlebars, or a cold beer.

On a recent afternoon Chris shared two important tactics that led to a great deal of their success: They focused on a very narrow and unique product line, choosing to be the best at one thing only, and they used the Internet to access a very narrow and passionate audience of champions to spread the word.

Enjoy this episode of Local Color and look for more to come.