Guy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.
Reality Check is a compilation of some of Guy’s greatest hits, posts and articles, but it is not simply a rehashing. This format brings his down to earth style into much greater overall context. When you read one of Guy’s blog posts you get his thoughts at that moment, but a collection of his posts framed in a category, makes for a much more strategic read.
The thing I love the most about his book is that you can plop it open to any page and just start reading. You don’t have to read it cover to cover, every single page seems to hold a nugget of great, or at least amusing, advice.
Some of Guy’s gems include the 10,20,30 rule of presentations – no more than 10 slides, delivered in 20 minutes, no type smaller than 30 point. Or, sales fixing everything – get selling and worry about creating the sock puppets when you have cash flow. Go check it out!
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.
