I participated in the 2007 Global Telesummit titled A Brand You World. The sum collection of the telesessions, held over about 3 days is an astonishing library on the subject of personal branding – go have a listen

I caught up with one of the driving forces behind the event and co-author of Career Distinction, a book on personal branding, William Arruda for an episode of the Duct Tape Marketing Podcast.

In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes.

Personal branding, like any form of branding, is all about authenticity. It’s a bit ironic how the thing we sometimes need the most help with is being real.