John Jantsch sits down with host Bob Gentle on the Personal Brand Entrepreneur Show Podcast to discuss what marketing strategy is and his upcoming book, The Ultimate Marketing Engine.

A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought-through things they plan to do.  This week’s guest on the Personal Brand Entrepreneur Show is John Jantsch is the author of Duct Tape Marketing, a whole lot of other books, and excitingly, the upcoming ‘Ultimate Marketing Engine’.

In this episode, we’re going to dive deep into what marketing strategy is and is not as well as digging into what John’s very successful consulting and licensing practice looks like.

To learn more about the book, check out the episode below.

Listen: John Jantsch on the Personal Brand Entreprenuer Show Podcast