One of the latest Internet crazes is this thing called Podcasting

I must admit that on the surface it sounds pretty cool, but then the hype started. . .and I got suspicious.

The Internet marketing folks want you to believe that this is the next great way to make a bundle but nobody seems to notice that podcasting isn’t some new form of content it is just another way to distribute content. Upon further study you will notice that most podcasts are little more than mp3 files.

But here’s the real problem I have from business use. The people who have time to listen to audio files all day long already do so. True, now they can listen on their iPod and so maybe there is value in packaging up some information that can be accessed this way but stick to your blog to really tell your story and develop your market.