Marketing podcast with Charlene Li (Click to play or right click and “Save As” to download – Subscribe now via iTunes
My guest for this week’s episode of the Duct Tape Marketing Podcast is former Forrester analyst, founder of the Altimeter Group and author of the New York Times bestseller Open Leadership – Charlene Li.
In a way, social technology has opened and changed just about everything, including leadership styles. Li argues that leaders must adopt to the fact that our personal lives have become much more open and this is creeping over into the business world. Being open in an effective way takes more structure than being closed.
Social technology amplifies both the good and bad traits of leadership and gives leaders a great set of tools to extend their leadership impact. In fact, leaders that are not using the same tools as those they lead run the risk of losing the important quality of authenticity. Leaders can’t make social technology something that resides in marketing.
This is causing a shift in organizational structure and hiring for a mindset of collaboration and curiosity. Firms must be comfortable with trial and error and allowing leaders to fail in a much deeper level of sharing. Firms that try to sit social technology out will eventually fail.
Business leaders have never really had control and social leadership acknowledges this fact and relinquishes the allusion of control.
If a firm decides to adopt open leadership they must develop what that means, what parameters, consequences, and processes need to be in place to avoid the chaos.
In this Podcast:
- Open Leadership in Business
- Traits of Good Leadership in the age of Social Technology
- Hiring for an Open Environment
- Rewarding Risk/Failure in Business
- Releasing Control in Small Business
- Implementing Open Leadership
- The New Customer Lifetime Value
- Examples of Successful Open Leadership
