The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest: each one of us has a social media page. Regardless of whether it’s Twitter, Facebook, Instagram or something else, we all have them and use them regularly. This is the main reason to maintain an appropriate and professional social media profile; it is absolutely essential for any business which wants to be impactful.

However, this is a lot easier said than done. Luckily for you, there are many comprehensive solutions on the internet designed to help you out. We’ve taken the liberty of providing you with a list of seven online tools to significantly improve the social media profile of your business. So, without any further ado, let’s go right ahead and take a quick look.

1. Rignite

Rignite is a tool that conveniently streamlines the overall process of managing a few different social media accounts at once. All accounts becomes visible on one single dashboard. Users are then given the chance to schedule individual or group posts as appropriate.

Campaigns carried out with Rignite are particularly successful, as this tool is capable of scheduling a range of different posts throughout a week or a day and to grow the email list of a company significantly.

2. Mention

This is a very comprehensive real-time social media monitoring application. It’s designed to conveniently cross platforms and allow you to know what’s trending throughout the entire internet at any given moment.

Users are capable of setting up Mention to receive alerts when a certain keyword starts to trend, or when the material you post is shared. It also connects members of a company’s team, allowing them to communicate the different trends and react to certain Twitter tweets of Facebook posts.

3. Canva

Canva is a free, easy-to-use visual editing tool that can help you to get your social media profiles off the ground, resizing your logo and images to work appropriately on each platform.

Once you’ve established your profiles, Canva can continue to help you create perfectly-sized images. They have a variety of templates designed to work on just about any social media platform. Do you need to create a LinkedIn banner? There’s a template for that. How about a Facebook app ad? They’ve got you covered. A Pinterest graphic? Yup, they’ve got a template for that, too.

4. Nimble

Nimble is a CRM software designed to bring together all of your customer interactions under one roof. Whether someone has reached out to you over Twitter, via live chat on your website, sent an email to your customer support inbox—or all three!—Nimble allows you to quickly and easily track and monitor all of these interactions.

Making sure that nothing falls through the cracks is a key component of great social media engagement and, more broadly, of stellar customer experience, so a CRM is a great tool for any small business.

5. ViralTag

Some social media schedulers make it difficult to share images across platforms. Enter ViralTag, which allows you to upload, edit, and schedule visually-centered posts in bulk. You can also customize your posts for each network, ensuring that you’re adhering to best practices across each social platform. Plus, they make it easy to collaborate on your social media calendar with your whole team, so everyone’s on the same page about the direction your visual content is taking.

As you can see, there are quite a lot of different tools that you can easily take advantage of in order to significantly enhance your overall online presence. This is something which will provide you with tremendous benefits, and you should certainly consider them. After all, we live in the digital era and it’s important to be trending and viral, regardless of the social media that you use. It has become an integral part of any business and optimizing it is, as you can imagine, critical.

If you liked this post, check out our Small Business Guide to Social Media.

About the Author

Lucy Benton is a marketing specialist, a business consultant who finds her passion in expressing own thoughts as a blogger, who currently works at Admission service. She is constantly looking for the ways to improve her skills and expertise. If you’re interested in working with Lucy, you can find her on Facebook.