Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices.

In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire.

Money Mailer is the clear leader in the direct postal mail coupon space with deliveries to over 190 million homes. CellFire is picking up steam delivering mobile coupons. The pair appeared on the show in part to promote a joint venture aimed at merging their specific mechanisms to the benefit of consumers and advertisers alike.

I think it’s a great move frankly. The mobile coupon market is still in the pizza and fast food world of the teen, but from my experience teens (especially teen girls – of which I’ve raised several) are pretty hot on coupons for stuff in the mailbox.

Marketers like Victoria’s Secret, Gap, Old Navy and some independent locals are finding that teens can be driven to their stores with good old fashion free stuff offered in the mailbox.

So I’m thinking that if Money Mailer can take that mentality and attract an advertiser looking for a younger demo and marry it with a mobile play – good stuff could finally occur in this space. Some ifs, but a good partnership.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.