I have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.

I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go.

This tool is literally ripped from the streets of the real small business world and features the practical (read non-academic) approach at the heart of Duct Tape Marketing.

I think you’ll find that we’ve taken a different approach with this release and built it to be a tool you use for planning AND action. The plans you build with Marketing Plan Pro charge you with coming back and changing and updating your plans based on results. The program gives you guidance, action steps and advice needed to implement your plan.

The program is flexible enough to be used by any size business at any point in the life of the business. We even created a simple 30-minute plan because I know that a tool like this isn’t worth much unless the user can and will use it. You can always add components to create more comprehensive plans once you get started.

Every copy of Marketing Plan Pro powered by Duct Tape Marketing ships with a copy of my book Duct Tape Marketing as well. In addition, Duct Tape Marketing Coaches around North America are available to help you create and implement your marketing plans using the software are a guide.

I have to say, it’s pretty cool having my own software title! Let me know what you think.