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Marketing Podcast with David Wood

In this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

Key Takeaway:

We all know about the elephant in the room – it’s obvious. But many creatures in the room are much more subtle. David Wood defines these creatures as mice. When we ignore our mice in the room, we separate ourselves from others, leading to disconnection, deadness, and often, misunderstanding. This directly translates to marketing, too. If you manage or are part of a team, your chances of meeting your goals and reaching your full potential diminishes.

Naming your mice is about slowing it down to the speed of connection so that we can actually relate with each other about what’s really happening in each moment. It’s about creating true transparency. In this episode, David talks about the impact of being willing to name our mice on our lives.

Questions I Ask David Wood:

• [0:54] What does a consulting actuary do?
• [3:40] Most people are familiar with the elephant in the room metaphor – so, who is the mouse?
• [7:13] A lot of what you’re talking about is about transparency – what level of transparency is off-putting?
• [16:23] I don’t think there’s anyone who disputes the idea that we can get more done, be more profitable, and grow more by doing less. But why is it so hard?

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This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

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