In a recent episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6.

Radian6 puts out a wickedly cool set of tools for monitoring and managing your brand, particularly in social media, online. So, suffice to say we discussed that very thing – monitoring and managing your brand online.

Director of Community and Content Management Officers type titles are becoming more and more prevalent as companies big and small are shifting marketing focus to conversational and social media strategies.

The Radian6 solution won’t be for everyone, but for those who need to track what’s being said, give it meaning inside their organizations and engage in the right conversations, it’s a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search.

This episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.