With the rush to capitalize on the new media hype, don’t forget your older, wiser, more mature options.

Targeted direct mail, with a telephone follow-up and a useful, information rich, call to action is more effective now than ever.

The competition in the mailbox is pretty slim these days, so creating smart campaigns that take advantage of people’s lack of time and attention, but offer content, connection and perhaps, community is a very smart play today.

In the words of the Girl Scouts – make new friends, but keep the old – one is silver and the other gold.

If you’ve abandoned proven offline marketing strategies now is the time to consider coming back and taking full advantage of what integrating the two can do.

So, how are you kicking it old school with success these days?