Running a business is hard enough. Add in the need to market your business, and all of the websites, tools and tasks that come along with it, and it’s easy to get overwhelmed. A forgotten password here or a missed task there can completely derail your day.
The truth is, sometimes tools that are meant to help can only add to your marketing exhaustion. Forgetting to check one program over another can mean you miss something, or maybe it will take more time than necessary when having to update several tools just to cover one task.
I call this tool overload. Occasionally, I’ll find myself with so many tabs open on my browser I don’t even know where to start. Sometimes, when you become overwhelmed, it’s nice to know you have one place where all of your information is stored and secure, so you can take a step forward. Here are 3 marketing tools you can use to avoid tool overload.
My go-to tool for managing all of my tools and tasks is Asana. Here is where I store all of my tasks, and the information needed to complete the tasks. My team communicates with me and can check up on the status of tasks quickly and easily. It can even send you email notifications of when a task is assigned, completed or updated.
The key to making Asana work without giving yourself tool overload is organization. Asana allows you to organize your tasks in numerous ways. You can group them into a project with subheaders. You can even build tasks with subtasks. No matter how you think your tasks should be organized, Asana can do it.
But, one of the best features of Asana is the due date system, that helps you create and keep deadlines, and even automatically repeat them for regular tasks. You can even organize your tasks by due date if, like me, you’re someone who works well on-deadline.
As I mentioned above, there’s nothing that derails my productivity quite like a missing password. In today’s digital landscape, it’s super easy to segment tools and find exactly what you want to do the job you need. But that usually comes with a different login, password or username with each tool. If you forget the password, you end up spending all day searching for the correct password, hoping for a quick response from support, or giving up on the task entirely.
LastPass collects all of your passwords and saves them, and all you have to do is remember one master password to access everything else. It’s super simple, easy to install and use, and saves you time and effort. Add in the browser extension, and your browser will automatically populate LastPass passwords when you’re on the site. Want extra security? LastPass can generate super secure random passwords. You can even share passwords with your team.
I can’t remember the last time I had to remember a password.
Hootsuite is the best social media management tool for a reason. It incorporates all of your social media into one powerful platform. Twitter, Facebook, LinkedIn, Instagram, and Google+ all in one place. It’s super easy to cross-promote across all platforms and update all of your pages quickly. Suddenly, a task that would require 5 windows open can be condensed into one.
Do you suffer from tool overload? Do you have any marketing tools that can help? Let me know in the comments below!
