As you may know I’ve launched a marketing planning software tool called Marketing Plan Pro powered by Duct Tape Marketing. The approach we took to create this (with the help of Palo Alto Software) was to make it something completely different from anything out there.

As feedback starts coming in, comments like the below make me think that perhaps we accomplished that goal.

“I love the perspective you’ve added to this software. It’s new, simple, convincing and, most of all, fun. I’ve been working on marketing for the last 15 years and I can tell you that the classic way of developing a marketing plan is really a bore.” ~ Javier G Longo

Go check it out and get $25 off for being such a great Duct Tape Marketing reader!