Brian Halligan, co-author of Inbound Marketing and David Meerman Scott, author of New Rules of Marketing and PR, have joined forces and blended their love of marketing and the Grateful Dead to extract lessons from the band’s thirty some year run to write – Marketing Lessons from the Grateful Dead. You can order copies now from Amazon for early August shipping.

The book project itself is, like the Dead, a bit unorthodox in that the authors kept the entire writing process a secret and are just announcing the book to the public today although it ships in a couple weeks. The book was written and produced in a matter a months (a year is often considered a quick turnaround for a book.)

Brian and David did an online seminar on April Fool’s Day – you can see the slides from Marketing Lessons from the Grateful Dead here

I met up with David at a conference in Washington DC and captured the video announcement below.

David Meerman Scott and Brian Halligan take us on a trip with the Grateful Dead to learn how the iconic band can teach us all how to market and have more fun.

FYI: The song playing in the background of this video is Sugar Magnolia. The song was first released on the 1970 album American Beauty, and made its live debut on June 7, 1970 at the Fillmore West in San Francisco