It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.

Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.

In this episode of the Marketing Book Podcast, I had the opportunity to sit down with host Douglas Burdett to talk about my new book, The Ultimate Marketing Engine. We discuss an innovative new approach to a marketing strategy that will transform how listeners view their business, their marketing, and perhaps, even how they view every customer. In this full-length interview, we get deep into the details.

Listen to the episode of the Marketing Book Podcast here