Marketing Podcast with Annie Cushing

Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.)

The problem with this fear or lack of interest in all things related to data is that you need data to make decisions. Well, to be more accurate you need to be able to interpret the data available so as to make informed decisions about things like budgets, ad copy, and landing pages – not to mention resource allocation and profit.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Annie Cushing. Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business.

Cushing has played just about every role one can play when it comes to creating and promoting content online. She founded her company, Annielytics, because of her passion for everything to do with making data sexy. If you’re looking for practical strategies and tools to help make your business analytics more appealing and meaningful, she’s your gal.

Questions I ask Annie Cushing:

• What is wrong with most data?
• Which dashboard tools do you recommend?
• Do you have a recommended reporting template you use?

What you’ll learn if you give a listen:

• How to bring disparate data into one dashboard
• What the pros and cons are to Google Analytics
• What hard-to-find Google Analytics report is one of the best to pull

To learn more about Annie Cushing, click here. To get access to Annie’s many resources, click here. Additional helpful materials include The Definitive Guide to Campaign Tagging in Google Analytics, The Definitive Guide to Channels in Google Analytics, Demystifying Social Reports in Google Analytics [VIDEO], and How to Track Social Ads in Google Analytics [VIDEO].

This week’s episode of the Duct Tape Marketing podcast is brought to you by Office Small Business Academy, a monthly web series from Microsoft Office featuring experts with real-world advice for those would rather be the boss than work for one. Learn more at aka.ms/ducttapemarketing.