Marketing Podcast with Tim Sanders

Making the sale today is just a bit more complicated isn’t it?

Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill a deal than buy anything.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Tim Sanders, author of the new book Dealstorming: The Secret Weapon that can Solve Your Toughest Sales Challenges. We discuss his newest book and a new way to approach a difficult sale.

Sanders is a wealth of knowledge when it comes to overcoming tough sales challenges and the Dealstorming approach is an approach tailored to today’s buying environment no matter how bit of small the deal may be.

Questions I ask Tim:

• What is Dealstorming?
• Can this approach kill a deal that probably shouldn’t have happened?
• Why should you ask more questions in a successful Dealstorm?

What you’ll learn if you get a listen:

• Why you should always be looking to innovate in sales.
• How involving customers in your brainstorming process is a positive thing, not a case of last resort.
• The Dealstorm Sales Process.

You can find out more about Tim Sanders and his new book Dealstorming: The Secret Weapon that can Solve Your Toughest Sales Challenges at dealstorming.net. There, you can download a free chapter of the book and even signup for training when you buy a book.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.