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Marketing Podcast with Robert Rosenburg
In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino’s Pizza.
Robert Rosenburg is the author of Around the Corner to Around the World, A Dozen Lessons I Learned Running Dunkin’ donuts.
Questions I ask Robert Rosenburg:
- You’ve been retired for several years, why write the book now?
- What lessons did you learn running Dunkin’ Donuts for 35 years?
- What are the dynamics of working in a family business?
- What part of the business did you have to let go?
- Did you have a favorite donut?
- Was there one decision, looking back, that you can now say wow that was a good decision?
- How did you navigate innovation in the food industry?
- Did you ever retire?
- How did you pick your successor?
More about Robert Rosenburg:
- More about the book: Around the Corner Around the World
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