Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager: Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially VAs, in more advanced roles of helping business owners “run” the business.

Here’s her official definition of the Online Business Manager: A virtually based support professional who manages online based businesses, including the day-to-day management of projects, operations, team members and metrics.

However she likes to look at the role from a bit of a different angle – what is the purpose of an Online Business Manager beyond “what they do”?

The role of the OBM boils down to one simple thing: To free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

What she found after writing her book was that yes, lots of VAs and marketing assistants wanted this information, but lots of business owners started to contact her as well to learn where they could get an OBM. Recently she started training would be OBMs in a 16 week certification program.

For the business or individual stuck with too much to do and no way to manage it – the OBM might prove to be a solid answer.

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