Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
But, now the rest of the story.
Earlier this month a relatively unknown media strategist by the name of Ryan Holiday released a book titled Trust Me I’m Lying – Confessions of a Media Manipulator.
The book has received a tremendous amount of coverage due in part to the provocative title and due largely to Holiday’s own perfectly timed manipulation stunt.
Here’s just a bit of the coverage if you want a dive deep into this topic:
- Telling the truth about media manipulator Ryan Holiday by Craig Silverman for Poynter.org
- American Apparel Strategist Ryan Holiday Outs ‘Crazy’ Bloggers in Disappearing Forbes.com Post, One Day After Duping Every Other Media Outlet by Drew Grant for the New York Observer
- Phony expert exposes real problem by Julia Hood for PRWeek
- How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More by David Their for Forbes.com
- Holiday was also a recent guest on the Duct Tape Marketing Podcast
In an effort to bring attention to the topic of the book Holiday abused the media service Help A Reporter Out (HARO) by pretending to be a credible source for a number of journalists looking to write stories on specific topics.
Holiday responded to hundreds of queries and lied about who he was and what he knew in an effort to get press to prove his point about the state of online journalism.
Holiday said of his tricks in an interview with Forbes:
“I knew that bloggers would print anything, so I thought, what if, as an experiment, I tried to prove that they will literally print anything? Instead of trying to get press to benefit myself, I just wanted to get any press for any reason as a joke.”
Holiday successfully duped journalists at some of the highest profile publications over a series of several months.
On Reuters, he became the poster child for “Generation Yikes.” On ABC News, he was one of a new breed of long-suffering insomniacs. At CBS, he made up an embarrassing office story, at MSNBC he pretended someone sneezed on him while working at Burger King. At Manitouboats.com, he offered helpful tips for winterizing your boat. The capstone came in the form of a New York Times piece on vinyl records.
So, was this merely a stunt put together by someone pretty good at media manipulation or does it really prove anything about otherwise ethical PR professionals and smart journalists?
“From a reporter’s perspective, it’s not hard to see how it happens,” wrote Thier. “I used HARO once, for this story. Tools like this streamline the hectic process that is blogging — were the situation different, I could see easily myself swindled by someone like Holiday.”
The predictable firestorm that ensued between Holiday and HARO founder Peter Shankman erupted in somewhat spectacular fashion with Holiday going as far as claiming that services such as HARO should be shut down, while Shankman defended the valuable service HARO provides for journalists, PR professionals and small businesses.
Holiday – Peter Shankman seems a little defensive doesn’t he? (Especially the part where he threatens to punch me in the face.) I suppose I can’t blame him. This week, I exposed HARO, the service he founded, for what it is: a cesspool of media manipulation and enabler of bad journalism.
Shankman – Let’s be clear: This idiot (Ryan Holiday, the liar,) did this for one reason, and it wasn’t anywhere NEAR as altruistic as “an experiment.” He wrote a book on how to lie and get in the media, and he was promoting it. End of story. Want more proof? You know what this guy did before he wrote this book? HE WORKED FOR TUCKER MAX, the man who’s written multiple books on how to lie to get laid. Enough said.
Okay so maybe not enough said!
Join me live today at 1:30pm ET as I moderate the first face to face discussion between Peter Shankman and Ryan Holiday since this controversy erupted.
Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
The live Google+Hangout will also feature guest commentary from David Meerman Scott (@dmscott), author of The New Rules of Marketing and PR, Amy Cosper (@EntMagazineAmy), Editor-in-Chief, Entrepreneur magazine and Shel Holtz (@shelholtz), Principal, Holtz Communication + Technology – Live – August 1st, 1:30pm ET (GMT-4)
The event moderator is John Jantsch (@ducttape) of Duct Tape Marketing. The event will be available live on YouTube at http://www.youtube.com/ducttapemarketing
The Google+Hangout Live to YouTube is still pretty shaky technology so let’s hope we pull it off. The YouTube stream will also be recorded for later viewing.
