If you’re even a casual reader of this blog, I’m pretty sure you’ve noticed that I’ve been writing about local search a lot. It’s not that I think it’s this year’s hot topic, I’ve been writing about it for years, it just seems like small businesses are finally getting around to realizing the importance of showing up when people go out searching for things in their town.

A combination of a renewed emphasis on local by all of the major search engines and the onslaught of mobile search has made this topic impossible to ignore and dangerous to sit out.

To help small business owners take a practical and systematic approach to learning and embracing the strategies and tactics that will help their local sites rise to the top in the local search game, I’ve developed a four session, self-guided course, complete with video lessons, tips and resources. Local Search Pro is an online course that’s delivered in precisely the right order, over a four week time frame. This sequential delivery mechanism allows you to complete each week’s action steps before moving on to the next lesson.

The slides below make up the outline of the entire course and give a glimpse into my systematic approach. You can find out more about Local Search Pro here.