Nobody innovates any more – they just emulate, acquire and manage processes.

Doug Rushkoff, author of Get Back in the Box – How Being Great at What You Do is Great for Business, stopped by the Duct Tape Marketing podcast and shared his thoughts on what he terms a coming renaissance in business.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, and Coercion, winner of the Marshall Mcluhan Award for best media book.This is his first true business book.

Anyone interested in innovation as a marketing strategy will find this discussion engaging.