It’s that time of year again for many of you, right?
You know, the Yellow Pages ad reps are knocking at
your door. Read this article, and you may actually be able
to get some real benefit from your Yellow Pages ad.

Yellow Page advertising is a unique animal. On one
hand, placing an ad in the local Yellow Pages makes
complete sense. Unlike someone thumbing through a
magazine, most people who pick up the Yellow Pages
are looking to buy.

On the other hand, when they turn to your section,
they are immediately greeted with the ads of most of
your competitors right there alongside your ad.

To end the debate right here, I will state without
the hesitation that most businesses can benefit greatly
from effective Yellow Page advertising, not in spite
of the situation described above, but because of it.

Some quick tips:
Use a headline – This is an ad, after all!
Make them an offer – The point is to generate a lead
with your ad not necessarily a sale
List Benefits – Why should I call you
Call them to action – Tell them what to
Test your ad – Use another medium, such as a newspaper
to test several ads