Sam Horn, author of Tongue Fu and POP: Stand Out In Any Crowd, stopped by the Duct Tape Marketing podcast to talk about ways to create memorable company and product names, core marketing messages, and slogans.

Don’t miss her POP! – Hall of Fame (I’m sure Duct Tape Marketing is up for some sort of recognition for creative use of an everyday household item as a metaphor for life as a small business owner.)

This is seriously energetic and creative thinker who has taken, what for some is, mind boggling artsy fartsy work and turned it into a system.

I’m not suggesting she’s made it dummy proof, but she has created a wonderfully simple set of tools that will help you construct one-of-a-kind ideas.