So how do you demonstrate what a book is about? How do you create word of mouth as an experiment for how to create word of mouth?

If you’re Dave Balter, creator of BuzzAgent, you write a book called The Word of Mouth Manual: Volume II. But, what’s really buzzworthy about that?

First off, the book’s a fun, irreverent, well-written, explanation of the art of word of mouth packed with examples that will be new to most readers.

Then you make the purpose of the book seem to be some sort of self-actualized illustration of the words on the pages. In fact, the point of this book might not be that you read it as much as it is that you talk about it.

Read it you can and should though and free of charge – Download the complete Word of Mouth Manual

The Word of Mouth Manual: Volume II is split into three enlightening, funny sections, all working together to prove that WOM is one of the most powerful marketing mediums on the planet.

And now the laboratory part

In addition to downloading and reading the book (check out the other 20 or so blogs playing along here) you can buy the book, but know this

• Only a few thousand are available for purchase
• Each comes with an original piece of Seth B. Minkin art
• It’s specially packaged, designed to be lightweight and simple to hold