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Marketing Podcast with Laura Schmidt
In this episode of the Duct Tape Marketing Podcast, I interview Laura Schmidt, founder of notes to self, llc.
The idea for notes to self® socks arrived while she was looking at her feet. During a trip to Western Kansas with her family on New Year’s Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. She was thinking about one of her favorite topics, positive affirmations, and how the subconscious mind is most receptive early in the morning and late at night. At that moment, she turned to her husband, Garret,and said, “I think I’m going to put positive affirmations on the toes of socks!”
Laura’s hard work and a positive attitude have resulted in success in the corporate world, in direct sales, and as a dedicated mother of three in Prairie Village, Kansas. Laura’s enthusiasm comes from helping others increase their confidence and reach their goals. She says, “I like the idea that someone wearing the socks sees a phrase such as ‘I am strong’ first thing in the morning when they are putting on their shoes, and at the end of the day.” All day long, that positive reminder, said in the present tense, is there. The wearer has the choice to share that message with others, or it can be private. Either way, that positive phrase is influencing their thoughts and actions.
In the summer of 2011, Laura’s daughter wore one of the first prototypes, “I am confident,” to volleyball practice, and gave mom great feedback. Since then, hundreds of thousands of people have worn all sorts of notes to self® socks – high-quality athletic socks with arch support and mesh top – with an extra spring in their step. Laura supports other small U.S. businesses by having them made exclusively in the U.S.A. Socks are regularly donated to non-profit organizations. Laura hopes that notes to self® socks give people, especially the young, encouragement and confidence to become the best that they can be!
Questions I ask Laura Schmidt:
- So what do you do?
- Why socks?
- What’s the craziest request you’ve had?
- How do you effectively market your business?
What you’ll learn if you give a listen:
- What is notes to self
- The ah ha moment that created a sock company
- How the marketing vision changed from just social media to include strategic partners and beyond
- How notes to self has been able to donate over 71,000 pairs of socks to homeless shelters and schools
More about Laura Schmidt:
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For more about Notes to Self
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