You can make the sale. You know your core message. You know your
target market inside out, right?

But, if you have even one employee then you’ve got another sales job
to do. Everyone in your organization must also be sold on the dream
you have. Everyone who answers the phone, walks the sales floor,
attends that Chamber event, or follows-up on a sales lead in your
company’s name must be sold first.

Let’s start to think of your employees and strategic partners or as
internal prospects. What have you done to really light their fire
about what your company does, about how it is different, about
the unique value you can bring to a service relationship?

Most of the time small business owners completely neglect the
notion of what might be called “marketing training.” But then
they wonder why no one in the organization gets pumped up about
providing over the top service. Or why no one really has a clear
picture of who or what makes a good lead.

I can’t stress this notion enough. Any person in your organization
that comes into contact with a client or prospect in any fashion is
performing a marketing function