I casually posted this question on Twitter today and was amused and enlightened by the responses.

“What’s the difference between an expert and a guru?”

Here’s my favorite : “Expert knows his stuff, contributes to industry related publications, but may or may not have fans and followers. Expert becomes a guru when he/she has his own volunteer evangelists and fans who help spread his/her message.” – Varju Luceno

And some more:

• Expert is what you think of yourself. Guru is when others anoint you as an intellect!
• when people say ‘expert’ they want me to teach. They say ‘guru’ when they are unwilling to learn & just want me to do it for them
• A guru wears a robe.
• Ego 🙂

So, what’s your take – is one better than another, are they both silly, who gets to decide or should anyone, does the title enhance your marketability?

How we help experts scale with the Duct Tape Marketing System

With our Consultant Network, we’ve built a complete success system and support community for small business marketing consultants, coaches, and agencies. Our approach ensures you achieve long-term retainer clients and get the support you need while driving long-term revenue for your consulting business.