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Marketing Podcast with Raúl Galera

In this episode of the Duct Tape Marketing Podcast, I interview Raúl Galera. Raúl is the Chief Advocate at ReferralCandy – an app that allows ecommerce brands to set up and run customer referral programs.

Key Takeaway:

Talking about the things we’ve bought and the services we’ve used comes naturally and happens organically all of the time. There’s a lot of businesses who get a lot of referral business, but don’t know how to measure it or use it in a way to help grow their business. Referral marketing is a long-term strategy — but it’s definitely something businesses need to implement.

In this episode, I talk with Raúl Galera — Chief Advocate at Referral Candy — about word-of-mouth marketing, why using a referral system is important, and how to use it to grow your business.

Questions I ask Raúl Galera:

• [1:39] If a business knows that fundamentally our business is coming by word of mouth or referral —why doesn’t anybody do anything about it?
• [3:51] The number one complaint I hear from small business owners when it comes to referrals is that they don’t want to ask their customers and it feels awkward to ask them for help — how have you helped folks get over that idea?
• [5:36] Does automating the referral process get in the way of the required trust that’s needed?
• [7:08] What are your thoughts on incentives and does it change the motivation behind referrals?
• [10:15] Which do you think has a stronger appeal — products or discounts?
• [12:46] Does Referral Candy have some case studies of more traditional maybe even somewhat offline businesses?
• [14:59] How do you protect against fraud?
• [17:02] If I’m somebody who’s thinking about setting up a referral campaign, what are the steps?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.