I wanted to dig in a bit and help listeners understand more about the power of Google Analytics so I interviewed Avinash Kaushik, currentedly listed as Google’s Anaylytics Evangelist and author or Occam’s Razor blog. on the Duct Tape Marketing podcast.

Kaushik is the also the author of the book Web Analytics: An Hour A Day, published by Wiley.

This free service just keeps getting better and our discussion highlighted a couple features that I was not that familiar with and I consider myself a bit addicted.

1) Site Overlay – Pick a page and the tool will show you link by link click rates on a copy of your actual page. This type of visual really drives home user patterns.

2) Goals – Setting up paths that you want users to take and then tracking how they get to and take a desired action or goal.

If you’re just getting started or want to know more about how to V2 read this article: Google Analytics Is Re-Launched: Do These Five Things First In V2