Think about this for a New Year’s Marketing mantra: Tis better to get one generation tactic working reasonably well than to run off chasing the next cool thing.

I’m guilty, I know most small business owners are, of chasing the next new thing. The truth is that most well-thought out marketing strategies will pay-off given your complete attention and a bit of time to take hold.

My advice as you are making plans for 2006 is to find one or two good strategies and tactics at that most and commit to them. If you find something that shows promise, focus on making it even more powerful. Don’t fall prey to the new shiny web 2.0 application that promises to make your life marginally better (or not)

Create one strategy, finish it, test it, improve it and use it without regret.