FAQ pages present laser information in a format that allows the user to get just what they were looking for.

The problem though is that often prospects don’t know what they don’t know. I think it is equally important to frame the education around your products and services with the answers to the questions they didn’t know to ask. This approach also can allow you to show them how to buy your category of service, what questions they should be asking competitors or their current provider and specifically how to get the most from your very unique approach.

You might even consider creating an FUQ page in your marketing materials and on your website.

Claudia Wicks writes Agent CEO a very good blog aimed at helping real estate agents grow their business and she recently had a post that touched on this idea.