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Marketing Podcast with Catie Harris

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas. 

Key Takeaway:

Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.

In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. She has empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.

Questions I Ask Catie Harris:

• [0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?
• [1:14] What is NursePreneurs?
• [3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?
• [5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?
• [7:35] Was 2020 a particularly tough year for nurses?
• [9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?
• [10:48] What’s the relationship with insurance companies inside of these kinds of models?
• [11:29] Can you tell me how your model works?
• [14:14] Is this your sole business or do you still do nursing?
• [15:07] Do you have a grand mission for how you’re going to continue to build your business?
• [17:24] Can you tell people where they can find out more about your work?

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