An appropriate logo, and by that I mean one that serves to reinforce what your company stands for and does it in a way that appeals to a chosen target audience, is a foundational marketing element.

There are many ways to acquire a strong identifying logo for you business, but of late, more and more small business owners are finding an online service called LogoWorks.

LogoWorks creates logos and other design by matching several designers to your online request for a logo. You simply go to logoworks.com and complete an online request form.

The process of requesting a logo is fairly simple, but like any design element, you will get a better design if you can specifically describe your target market and core marketing message when you complete the online form.

Depending upon your needs you can expect to get three to five design concepts in about 48 hours. You can revise or accept a concept as done and even allow your clients and associates to vote on the one they like. The entire process of creating a logo costs $299.

LogoWorks also creates stationary, brochures, web pages and promotional products like hats and coffee mugs.

LogoWorks is a very affordable option that provides very nice work. The online system of ordering, reviewing and finalizing your designs just works. LogoWorks gets my highest recommendation.