Does Business Investment Follow Data or Gut Feel?

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Marketing Podcast with Reeves Wiedeman

Billion Dollar LoserIn this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications. 

Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. 

Questions I ask Reeves Wiedeman:

  • Why give away the ending?
  • What was the timeline of your interviews with Adam, CEO of WeWork?
  • What was WeWork doing differently in the coworking space?
  • When interviewing Adam did you have any hint it was all smoke and mirrors?
  • Are there two sides of this story?
  • How do you get this amount of detail?
  • Is the physical social network not attainable?
  • What surprised you in your research?

More about Reeves Wiedeman:

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Billion Dollar Loser, Reeves Wiedeman


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