People today are bombarded by so much information that
they have become numb to what feels like advertising or,
during political cycles like we are in today, out and
out fabrication.

Small business owners should resist the temptation to copy
what passes for advertising today and focus on telling the
truth. I don’t really mean to imply that companies are lying
about what their product or service can do, I just mean that
they aren’t giving us any reason to believe in or trust what
they have to say.

So how do you do that? Tell me a story. Speak to me honestly
about why you got into business, tell me your pain, show
me how you struggle and, most of all, give me some reason
to hope.

Nothing sells product like just being who you truly are
and conversely nothing smells worse than a fake. Buyers
are looking to do business with companies they can feel a
personal connection with.

Go ahead, risk telling the world what really makes you get
up in the morning, put it in your marketing story and you
will attract people who relish you brand of the truth.