Today on Duct Tape Radio I interviewed Ben McConnell, co-author
of the fabulous book Creating Customer Evangelists, and, while
reading the book in preparation for my interview, I had my first
aha moment when I came across a quote from Guy Kawasaki.

“Sales is rooted in what’s good for me. Evangelism is rooted in
what’s good for you.”

For years I’ve been teaching that the only radio station that our
prospects tune into is WIFM (What in it for me) but what if I
began to build evangelism into my way of thinking. What if
my entire goal was to create a cause for which clients were
willing to drag people to. What if I really could begin to get
clients to think, “what’s good for John?”

Okay, now my head hurts. More on this later I think.

Listen in to my interview with Ben