HighViz Marketing works with industrial equipment sellers like forklift deaerships and material handling solution providers.
In our industry, it’s frustrating when your best clients go to your competitors for dock and door, pallet racking, and utility vehicles. They think you only sell forklifts.
Why don’t they know you sell other material handling solutions?
I’ll tell you why. You sell 15 different products and services, but the marketing and sales team mainly focus on forklifts.
If you want to sell 15 different products, you must do marketing for 15 different products.
It’s hard. OTHER salespeople, other business, have one product to sell. You have DOZENS.
To solve this, we must create a marketing funnel or campaign for each product you sell. It would help if you had a dedicated campaign for:
– Dock and Doors
– Pallet Racking
– Utility Vehicles
– Industrial Cleaning Equipment
– Aerial Equipment
– Terminal Tractors
– Warehouse Automation
– Construction Equipment
Not to mention, you need campaigns for:
– Service, Repair & PM
– Used Equipment
– Rental Equipment
– Batteries & Battery Repair
– Training
THAT’S A LOT!
You’re falling behind if you don’t have an in-house marketing team or a marketing agency. Most forklift dealerships need someone on the executive team to make a case for the function of marketing at their dealership. 
Marketing is too important to be left out of strategic planning.
If you want to avoid investing in a full-time Chief Marketing Officer (CMO), hire a Fractional CMO.
A Fractional CMO (fCMO) can offer a strategic plan for marketing the dozens of products you sell, service, and rent. They can establish or lead your marketing team, so they are working on what’s vital to the company’s growth for a fraction of the cost.
Stop losing business to your competitors because you don’t have a balanced marketing strategy. Get known for selling more than forklifts. Contact HighViz Marketing to get started.