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The White Paper Marketing Handbook


Bob Bly is the author of over 75 books and is probably best known for

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The White Paper Marketing Handbook

How To Write A Great Testimonial


Testimonials are great marketing tools, but so often they are created in a way that

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How To Write A Great Testimonial

Yahoo Adds Local Featured Listings


Yahoo quitely added another type of listing for its local search engine offering. They call

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Yahoo Adds Local Featured Listings

Is Single Opt-in a Form of Spam?


I had my eyes opened recently to an email marketing point that I was having

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Is Single Opt-in a Form of Spam?

You're Never Too Old To Start a Business


In the second annual Yahoo! survey measuring small business aspirations of the general population, a

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You're Never Too Old To Start a Business

When It Comes To Blogs, RSS and Podcasts Forget the Numbers


Charlene Li, Forrester Research blogger, reported recently that podcasting is not catching on like people

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When It Comes To Blogs, RSS and Podcasts Forget the Numbers

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